France Bans PFAS: A Turning Point That Could Influence EU Regulation

April 28, 2025

France has taken a bold step in the fight against persistent chemicals by becoming the first European country to ban PFAS (per- and polyfluoroalkyl substances) in a wide range of consumer products. This landmark decision reflects growing concern over environmental and health risks — and may set the stage for similar action across the European Union.

What Are PFAS and Why Are They a Concern?

Often referred to as “forever chemicals,” PFAS are a group of over 10,000 synthetic substances known for their resistance to water, grease, and stains. Commonly used in textiles, cosmetics, non-stick cookware, and food packaging, PFAS do not break down naturally and can accumulate in the environment and human body over time. They have been linked to serious health issues such as hormone disruption, immune system effects, and certain cancers.

In cosmetics, PFAS are most commonly found in products that aim for long-lasting performance or water resistance. These include long-wear foundations, waterproof mascaras, liquid lipsticks, and certain facial creams or serums. Their use enhances texture, spreadability, and durability—often at the cost of long-term safety concerns.

The PFAS Ban: Scope and Timeline

As of January 1, 2026, France will prohibit the use of PFAS in most consumer products, including textiles, cosmetics, and ski waxes. A temporary exemption has been granted for protective clothing used by firefighters, police, and military personnel, but this too will be phased out by 2030.

The law also bans the manufacture, import, and sale of these PFAS-containing products within the French market. This makes France the first EU country to take concrete legislative action, going beyond voluntary commitments or limited restrictions.

Impact on the Cosmetics and Fashion Industries

Sectors like cosmetics and fashion, which have historically relied on PFAS for water resistance and durability, will be directly affected. Companies operating in or exporting to France will need to reformulate products or seek safer alternatives to ensure compliance.

This shift could also influence consumer expectations, pushing brands to be more transparent about ingredients and adopt greener formulations.

Could the EU Be Next?

France’s pioneering move may pave the way for broader EU-level restrictions. In fact, five EU countries — Germany, the Netherlands, Sweden, Norway, and Denmark — have already submitted a joint proposal to the European Chemicals Agency (ECHA) to restrict PFAS across the EU under the REACH regulation.

While the EU-wide proposal is still under review, France’s national legislation increases the pressure on regulators and could accelerate harmonized restrictions at the European level.

PFAS Regulations in the UK, USA, and Canada

While France leads the charge in Europe, other major markets like the United Kingdom, United States, and Canada are also taking steps—albeit at different paces—to regulate PFAS in consumer products, including cosmetics.

United Kingdom: Aligning with EU Trends

Although the UK is no longer part of the EU, its regulatory framework often parallels EU initiatives. The UK Health and Safety Executive (HSE) has acknowledged the risks associated with PFAS and is evaluating potential restrictions under the UK REACH framework.

In 2023, the UK government published a Risk Management Option Analysis (RMOA) report, which recognized the widespread use and persistent nature of PFAS and recommended further regulatory action. However, no national ban on PFAS in cosmetics or consumer goods has been enacted yet. Businesses operating in the UK should monitor developments closely, as future regulatory alignment with the EU is likely.

United States: Patchwork Regulations with Federal Momentum

In the US, PFAS regulation varies widely by state. California, Maine, and Minnesota have already enacted laws to restrict or ban PFAS in specific product categories, including cosmetics.

At the federal level, the U.S. Environmental Protection Agency (EPA) has introduced a PFAS Strategic Roadmap, and under the Modernization of Cosmetics Regulation Act (MoCRA), the FDA now has broader authority to oversee cosmetic safety—including the potential to regulate PFAS in formulations.

While there is no nationwide ban on PFAS in cosmetics yet, momentum is building, and brands exporting to the U.S. should prepare for evolving compliance demands.

Canada: Proactive Risk Assessment and Future Restrictions

Canada has been proactive in assessing PFAS risks. In 2023, the Government of Canada proposed classifying the entire group of PFAS as “toxic” under the Canadian Environmental Protection Act (CEPA).

Environment and Climate Change Canada (ECCC) and Health Canada are working on a comprehensive strategy that may lead to broad restrictions on PFAS, including in personal care products. A public consultation on this strategy concluded in late 2023, signaling that new regulatory measures could follow soon.

Key Takeaways for Businesses

Act early: If you sell or distribute consumer products in France, begin reviewing your product lines for PFAS content now.
Prioritize transparency: Consumers are increasingly demanding clean, safe, and sustainable products.
Stay informed: EU-level changes may follow — and harmonized restrictions could arrive sooner than expected.

How Can Cosmeservice Help You?

PFAS ban can be challenging — but you don’t have to do it on your own. Cosmeservice is your expert partner in cosmetic regulatory compliance across Europe Regulations. We can help you:

Assess your current formulations for PFAS or other restricted substances.
Support reformulation strategies to ensure your products meet both current and upcoming legal requirements.
Guide you through EU regulatory updates, and potential PFAS restrictions.
Ensure your product documentation is compliant with French and EU regulations, avoiding costly delays or penalties.

Whether you’re a brand, manufacturer, or distributor, Cosmeservice ensures your path to compliance is clear, efficient, and sustainable.