{"id":16726,"date":"2024-08-12T13:20:07","date_gmt":"2024-08-12T11:20:07","guid":{"rendered":"https:\/\/cosmeservice.com\/entendiendo-la-nueva-directiva-de-la-ue-sobre-lavado-de-imagen-ecologico-directiva-green-claims-consecuencias-para-la-industria-cosmetica\/"},"modified":"2024-11-21T09:31:47","modified_gmt":"2024-11-21T07:31:47","slug":"entendiendo-la-nueva-directiva-de-la-ue-sobre-lavado-de-imagen-ecologico-directiva-green-claims-consecuencias-para-la-industria-cosmetica","status":"publish","type":"post","link":"https:\/\/cosmeservice.com\/es\/noticias\/entendiendo-la-nueva-directiva-de-la-ue-sobre-lavado-de-imagen-ecologico-directiva-green-claims-consecuencias-para-la-industria-cosmetica\/","title":{"rendered":"Directiva Green Claims &#8211; UE sobre Lavado de Imagen Ecol\u00f3gico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16726\" class=\"elementor elementor-16726 elementor-16696\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-904bba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66149\" data-id=\"904bba5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-879f603\" data-eae-slider=\"81851\" data-id=\"879f603\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf7438c elementor-widget elementor-widget-text-editor\" data-id=\"cf7438c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Directiva Green Claims de la Uni\u00f3n Europea refuerza las regulaciones para abordar el problema del greenwashing o lavado de imagen ecol\u00f3gico, que involucra afirmaciones sobre las ventajas ambientales de un producto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0a091ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21654\" data-id=\"0a091ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9250da\" data-eae-slider=\"66695\" data-id=\"d9250da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22d6e0 elementor-widget elementor-widget-heading\" data-id=\"b22d6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directiva Green Claims : \u00bfQu\u00e9 es la nueva directiva europea sobre demandas ecol\u00f3gicas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cb581d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5646\" data-id=\"cb581d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9036ea3\" data-eae-slider=\"27700\" data-id=\"9036ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97fcb2e elementor-widget elementor-widget-text-editor\" data-id=\"97fcb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El 17 de enero de 2024, el Parlamento Europeo aprob\u00f3 una directiva (directiva greenwashing) que prohibir\u00e1 el uso de afirmaciones ambientales enga\u00f1osas. Estas nuevas reglas buscan hacer que el etiquetado de productos sea m\u00e1s claro y seguro al prohibir las afirmaciones relacionadas con el lavado de imagen ecol\u00f3gico. Los objetivos principales de la directiva son:  <\/p>\n<ol>\n<li>Proteger a los consumidores de pr\u00e1cticas de marketing enga\u00f1osas.<\/li>\n<li>Ayudar a los consumidores a tomar decisiones de compra m\u00e1s informadas.<\/li>\n<\/ol>\n<p>Como afirm\u00f3 Biljana Borzan, ponente del Parlamento Europeo: \u201cLas empresas ya no podr\u00e1n enga\u00f1ar diciendo que las botellas de pl\u00e1stico son buenas por plantar \u00e1rboles o que algo es sostenible sin explicar c\u00f3mo.\u201d La Directiva Green Claims, que se integrar\u00e1 con la directiva sobre reclamaciones ambientales, detallar\u00e1 las condiciones para las afirmaciones ambientales. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-84a5fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"59136\" data-id=\"84a5fd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a34a001\" data-eae-slider=\"20205\" data-id=\"a34a001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b51c4f elementor-widget elementor-widget-heading\" data-id=\"9b51c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directiva Green Claims : \u00bfQu\u00e9 Afirmaciones Est\u00e1n Prohibidas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a22e546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32948\" data-id=\"a22e546\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c45df6f\" data-eae-slider=\"54779\" data-id=\"c45df6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59ed9e elementor-widget elementor-widget-text-editor\" data-id=\"d59ed9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las nuevas reglas proh\u00edben el uso de afirmaciones verdes gen\u00e9ricas sin pruebas. Ejemplos de estas afirmaciones prohibidas incluyen: \u00abmenos contaminantes\u00bb, \u00abbiodegradables\u00bb, \u00abque utilizan menos agua\u00bb o que tienen \u00abcontenido bio\u00bb. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-af0db10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40966\" data-id=\"af0db10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc5df99\" data-eae-slider=\"42809\" data-id=\"fc5df99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4789389 elementor-widget elementor-widget-heading\" data-id=\"4789389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 Suceder\u00e1 con las Afirmaciones de Neutralidad de Carbono?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ae620ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"41728\" data-id=\"ae620ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d23f440\" data-eae-slider=\"93290\" data-id=\"d23f440\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be99baf elementor-widget elementor-widget-text-editor\" data-id=\"be99baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las nuevas reglas proh\u00edben declarar que un producto tiene un impacto ambiental neutro, positivo o reducido en cuanto a las emisiones de gases de efecto invernadero mediante esquemas de compensaci\u00f3n. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b529ce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72376\" data-id=\"b529ce6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30fb37b\" data-eae-slider=\"44799\" data-id=\"30fb37b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90b348c elementor-widget elementor-widget-heading\" data-id=\"90b348c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etiquetas Ambientales y Medidas de la UE para el Consumo Sostenible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b6d673f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53247\" data-id=\"b6d673f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17fdc16\" data-eae-slider=\"64219\" data-id=\"17fdc16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910738f elementor-widget elementor-widget-text-editor\" data-id=\"910738f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el futuro, solo se aceptar\u00e1n etiquetas basadas en esquemas de certificaci\u00f3n o emitidas por autoridades p\u00fablicas, cumpliendo con requisitos de transparencia y credibilidad. En algunos casos, las etiquetas mismas podr\u00edan considerarse una afirmaci\u00f3n verde. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-67d118f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47237\" data-id=\"67d118f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5a5a35\" data-eae-slider=\"54503\" data-id=\"a5a5a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1992a3 elementor-widget elementor-widget-heading\" data-id=\"f1992a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Otras Iniciativas de la UE:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-96b777f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"29120\" data-id=\"96b777f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb61f0c\" data-eae-slider=\"16144\" data-id=\"eb61f0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1dfb45 elementor-widget elementor-widget-text-editor\" data-id=\"c1dfb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de la directiva green claims, la UE est\u00e1 avanzando en otros frentes para proteger a los consumidores y fomentar el consumo sostenible:<\/p>\n<ul>\n<li><strong>Declaraciones Ecol\u00f3gicas:<\/strong> Se establecer\u00e1 un sistema de verificaci\u00f3n para las declaraciones ambientales de las empresas, que deber\u00e1n presentar pruebas y obtener aprobaci\u00f3n previa de verificadores designados. Esta directiva est\u00e1 en proceso y continuar\u00e1 despu\u00e9s de las elecciones europeas de junio de 2024. <\/li>\n<li><strong>Ecodise\u00f1o:<\/strong> La UE introducir\u00e1 est\u00e1ndares para asegurar que los productos sean sostenibles, duraderos y respetuosos con el medio ambiente.<\/li>\n<li><strong>Derecho a Reparar:<\/strong> Se fomentar\u00e1 la reparaci\u00f3n de productos en lugar de descartarlos y comprar nuevos.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ca0e599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46197\" data-id=\"ca0e599\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a12d01a\" data-eae-slider=\"80530\" data-id=\"a12d01a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d539eb7 elementor-widget elementor-widget-heading\" data-id=\"d539eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00f3ximos Pasos:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-938780e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77837\" data-id=\"938780e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f73d8\" data-eae-slider=\"35521\" data-id=\"39f73d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e68daf0 elementor-widget elementor-widget-text-editor\" data-id=\"e68daf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La directiva ser\u00e1 revisada por el Consejo Europeo para su aprobaci\u00f3n, y los Estados Miembros tendr\u00e1n 24 meses para adaptarla a sus legislaciones nacionales. Es recomendable prepararse para estos cambios. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-64dd33a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7020\" data-id=\"64dd33a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb6420c\" data-eae-slider=\"65146\" data-id=\"fb6420c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a5303 elementor-widget elementor-widget-heading\" data-id=\"85a5303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impacto en las Empresas Cosm\u00e9ticas:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8bdacc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23774\" data-id=\"8bdacc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a5e4a\" data-eae-slider=\"38635\" data-id=\"c0a5e4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac630ab elementor-widget elementor-widget-text-editor\" data-id=\"ac630ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las empresas deber\u00e1n ajustar sus pr\u00e1cticas de marketing para garantizar la precisi\u00f3n y credibilidad de sus afirmaciones sobre productos \u00abnaturales\u00bb u \u00aborg\u00e1nicos\u00bb, que ahora estar\u00e1n sujetas a un examen riguroso.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-44e1b4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86553\" data-id=\"44e1b4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41b5686\" data-eae-slider=\"88593\" data-id=\"41b5686\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c61e93 elementor-widget elementor-widget-heading\" data-id=\"9c61e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategias de Cumplimiento:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1051d3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86961\" data-id=\"1051d3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa40bcc\" data-eae-slider=\"58244\" data-id=\"fa40bcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b58791 elementor-widget elementor-widget-text-editor\" data-id=\"3b58791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las empresas cosm\u00e9ticas deben:<\/p>\n<ul>\n<li>Colaborar con organizaciones de certificaci\u00f3n acreditadas.<\/li>\n<li>Capacitar a los equipos de marketing en las nuevas normativas.<\/li>\n<li>Realizar auditor\u00edas regulares de las afirmaciones ambientales.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5494cac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96033\" data-id=\"5494cac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52fdc99\" data-eae-slider=\"36585\" data-id=\"52fdc99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d58a67a elementor-widget elementor-widget-heading\" data-id=\"d58a67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impacto Global y Tendencias Futuras:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6de1be7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51930\" data-id=\"6de1be7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb7efac\" data-eae-slider=\"92306\" data-id=\"eb7efac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a2157 elementor-widget elementor-widget-text-editor\" data-id=\"03a2157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La UE podr\u00eda establecer un est\u00e1ndar global, llevando a otras regiones a adoptar estrategias similares para prevenir afirmaciones ambientales enga\u00f1osas. Las empresas cosm\u00e9ticas deben prepararse para un entorno donde la transparencia ser\u00e1 obligatoria. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c71e4fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17747\" data-id=\"c71e4fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f52c39f\" data-eae-slider=\"45589\" data-id=\"f52c39f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3b011e elementor-widget elementor-widget-heading\" data-id=\"c3b011e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n Directiva green claims: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f1bd1b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"11758\" data-id=\"f1bd1b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be7026\" data-eae-slider=\"69347\" data-id=\"6be7026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2f42a0 elementor-widget elementor-widget-text-editor\" data-id=\"a2f42a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La pol\u00edtica de la UE sobre el greenwashing marca un avance hacia pr\u00e1cticas de marketing m\u00e1s transparentes, crucial para ganar la confianza de consumidores cada vez m\u00e1s exigentes.<\/p>\n<p>Si necesita ayuda para adaptar tus productos a los nuevos cambios normativos, ponte en contacto con nosotros mediante el siguiente formulario o por correo electr\u00f3nico <a href=\"mailto:info@cosmeservice.com\">info@cosmeservice.com<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bb87b34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50661\" data-id=\"bb87b34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9002ce\" data-eae-slider=\"89642\" data-id=\"a9002ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b899d elementor-button-align-end elementor-widget elementor-widget-form\" data-id=\"f4b899d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"agosto 12, 2024\" name=\"Directiva Green Claims\" aria-label=\"Directiva Green Claims\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16726\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f4b899d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Cosmeservice\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_ead1681 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_ead1681\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPa\u00eds\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_ead1681]\" id=\"form-field-field_ead1681\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pa\u00eds\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_fc0d301 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_fc0d301\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_fc0d301]\" id=\"form-field-field_fc0d301\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMensaje\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Mensaje\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f0640a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43809\" data-id=\"f0640a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e5628\" data-eae-slider=\"80470\" data-id=\"a1e5628\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f65a938 elementor-widget elementor-widget-text-editor\" data-id=\"f65a938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Referencias:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span class=\"t-item\">Parlamento Europeo. <\/span><a href=\"https:\/\/www.europarl.europa.eu\/thinktank\/en\/document\/EPRS_BRI(2023)753958\"><a href=\"https:\/\/www.europarl.europa.eu\/thinktank\/en\/document\/EPRS_BRI(2023)753958\">M\u00e1s informaci\u00f3n<\/a><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Directiva Green Claims de la Uni\u00f3n Europea refuerza las regulaciones para abordar el problema del greenwashing o lavado de imagen ecol\u00f3gico, que involucra afirmaciones sobre las ventajas ambientales de un producto. Directiva Green Claims : \u00bfQu\u00e9 es la nueva directiva europea sobre demandas ecol\u00f3gicas? El 17 de enero de 2024, el Parlamento Europeo aprob\u00f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowjay7DA:productID":"","_joinchat":[],"footnotes":""},"categories":[364],"tags":[],"class_list":["post-16726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Directiva Green Claims -Cosmeservice<\/title>\n<meta name=\"description\" content=\"Te explicamos las \u00faltimas actualizaciones de la Directiva Green Claims para que puedas adaptar tus cosm\u00e9ticos a la nueva normativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cosmeservice.com\/news\/green-claims-directive-navigating-the-new-eu-directive-on-greenwashing-implications-for-the-cosmetic-industry\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Directiva Green Claims -Cosmeservice\" \/>\n<meta property=\"og:description\" content=\"Te explicamos las \u00faltimas actualizaciones de la Directiva Green Claims para que puedas adaptar tus cosm\u00e9ticos a la nueva normativa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmeservice.com\/news\/green-claims-directive-navigating-the-new-eu-directive-on-greenwashing-implications-for-the-cosmetic-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmeservice\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T11:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T07:31:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmeservice.com\/wp-content\/uploads\/2024\/08\/green-claims-directive.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1607\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"cosmeservice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"cosmeservice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cosmeservice.com\\\/news\\\/green-claims-directive-navigating-the-new-eu-directive-on-greenwashing-implications-for-the-cosmetic-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cosmeservice.com\\\/news\\\/green-claims-directive-navigating-the-new-eu-directive-on-greenwashing-implications-for-the-cosmetic-industry\\\/\"},\"author\":{\"name\":\"cosmeservice\",\"@id\":\"https:\\\/\\\/cosmeservice.com\\\/#\\\/schema\\\/person\\\/ac8ebdb30779627658021b9a717db8c6\"},\"headline\":\"Directiva Green Claims &#8211; 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